Facebook turns 15: Is the platform still worth the time for small businesses?

SmartCompany, February 4, 2019

In the past 15 years, a website which began as a ‘hot or not’ rating game for female Harvard students has become a $500 billion social-media behemoth with the power to disrupt global politics and send content viral overnight.

While we can debate the merits of Facebook and social media until the cows come home, it’s safe to say the platform has become a defacto directory and pseudo homepage for businesses all across the world.

But over the last six years or so, some businesses believe Facebook has become less useful for making sales and engaging with customers, as algorithmic shifts have drawn business pages out of the spotlight and rewarded clickable and shareable content above all else. Others still swear by the platform — as long as you’re willing to open your wallet.

Circa 2012, small businesses were getting the hard sell on the benefits of having a Facebook page and using it to market and sell their products; they were told the social-media platform could be an entirely new sales channel they could leverage effectively for free.

This led to SMEs promoting their Facebook pages to customers at every turn, with business cards, posters and pop-ups demanding they ‘Follow us on Facebook’ — some to dubious efficacy. READ MORE: https://www.smartcompany.com.au/marketing/social-media/facebook-worth-time-small-businesses/?utm_campaign=SC&utm_medium=email&utm_source=newsletter

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